In mid-April, the YMCA launched an ad campaign that has been running in several of the local newspapers. The campaign consists of a series of ads, each one promoting a different one of the YMCA’s values such as sharing, spending time with others, making time for oneself, and giving back to the community. One ad, meant to promote physical activity, has inadvertently caused offence and hurt to people assessed with attention disorders, such as ADHD, and their families.

The ad’s intent was to recall a time when physical activity was a bigger part of our lives than it is today. It was meant to remind us that being active is an important factor in the development of a healthy mind and body. Instead, for those with ADHD, it was seen as a rebuke of their struggle. We were made aware of this, the first and only day the ad ran in 2 local community papers. The ad was immediately discontinued.

We would like to extend our sincere apologies for the wording of this ad and any pain it has caused. The ad was not intended to disparage, shame, or make light of any medical condition. Every year 15,000 children go to YMCA camps in Greater Vancouver, many of whom take medications such as Ritalin, and some who are coming off medication. That's why we offer special residential camp programs with a one to one counselor-to-camper ratio--at the same price as regular camp--to ensure that kids get the most out of their YMCA experience.

As the YMCA marks its 125th year in Vancouver, we are as committed as ever to removing barriers and providing equal access to all.